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Digital marketing for exporting chocolate to China

Author

Listed:
  • Olga Dmitrievna Andreeva

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Joseph Ruvimovich Gililov

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

The authors consider the development trends of China’s chocolate market and various ways of using digital marketing in selling this product. The dynamics of demand for chocolate in China has been revealed, the high attractiveness of the chocolate market for foreign suppliers has been proved, and the main firms operating on the market have been identified. The expansion of sales of many goods in China via the Internet has been revealed, the features of digital marketing in China in the sale of consumer goods, in particular chocolate, have been analyzed. Particular attention is paid to the prospects for the development of Russia’s exports of chocolate to China.

Suggested Citation

  • Olga Dmitrievna Andreeva & Joseph Ruvimovich Gililov, 2017. "Digital marketing for exporting chocolate to China," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 4, pages 41-54, April.
    • Handle: RePEc:alq:rufejo:rfej_2017_04_41-54
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