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Holistic management - some thoughts on the possibilities of it's implementation in the West

Author

Listed:
  • Jurkovic Ratka

    (Svan Consulting)

  • Jurkovic Sasa

    (VETA Consulting)

Abstract

This paper addresses holistic management process and the idea of holism, pertained in certain aspects of Western management through the ideas of green marketing and sustainable agriculture. The idea of holism, i.e. consideration for how and in what ways, the sum of all the parts in the company impacts the environment plays especially important role in the companies from the Eastern hemisphere, especially Japan. Since the concept of holistic management is grounded in the Eastern philosophical theories, with profound influence of Buddhism on it, we believe that there might be obstacles in trying to translate it in the so called Western rational management based on the premise of Homo economicus. By outlining the historical development of the Western management thought and the philosophical origins of the holistic management process in the Japanese business, this paper presents some thoughts on the paradigm shift necessary for holism to take full part in the West.

Suggested Citation

  • Jurkovic Ratka & Jurkovic Sasa, 2017. "Holistic management - some thoughts on the possibilities of it's implementation in the West," International Journal of Digital Technology and Economy, Algebra University College, vol. 2(2), pages 109-122, December.
    • Handle: RePEc:alg:jijdte:v:2:y:2017:i:2:p:109-122
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    References listed on IDEAS

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    1. Suren Sista, 2017. "Green Marketing in India: A Perspective," India Studies in Business and Economics, in: Runa Sarkar & Annapurna Shaw (ed.), Essays on Sustainability and Management, chapter 0, pages 97-123, Springer.
    2. Smith, Adam, 2008. "An Inquiry into the Nature and Causes of the Wealth of Nations: A Selected Edition," OUP Catalogue, Oxford University Press, number 9780199535927 edited by Sutherland, Kathryn.
    3. Buchholz, Rogene A., 1991. "Corporate responsibility and the good society: From economics to ecology," Business Horizons, Elsevier, vol. 34(4), pages 19-31.
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