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Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness

Author

Listed:
  • Zsuzsanna Marjainé Szerényi

    (Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary)

  • Zsóka Ágnes

    (Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary)

  • Széchy Anna

    (Corvinus University of Budapest Department of Environmental Economics and Technology Budapest Hungary)

Abstract

The aim of this paper is to describe the consumer behaviour and everyday lifestyle patterns of Hungarian university and college students. The results are gained from an international survey, carried out by the Department of Environmental Economics and Technology at the Corvinus University of Budapest, supported by the Norwegian Financial Mechanism. As background literature, characteristics of the consumer society and the development of sustainable consumption as a concept are interpreted in the paper. The empirical analysis aims to describe the most important clusters of students, based on the factors of their consumer behaviour, environmental activism and pro-environmental everyday habits. Our results identify two extreme clusters which most significantly differ from each other: the environmental activists and the indifferent group. However, a third cluster has the most modest consumer behaviour, namely the group which considers product features, energy consumption and the behaviour of producers. They spend the least on consumer goods. The three other clusters show quite mixed lifestyle patterns.

Suggested Citation

  • Zsuzsanna Marjainé Szerényi & Zsóka Ágnes & Széchy Anna, 2011. "Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness," Society and Economy, Akadémiai Kiadó, Hungary, vol. 33(1), pages 89-109, April.
    • Handle: RePEc:aka:soceco:v:33:y:2011:i:1:p:89-109
    Note: The research has been supported by the Norwegian Financial Mechanism (project HU-0056).
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    Citations

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    Cited by:

    1. Ismail Bulent Gurbuz & Elcin Nesirov & Gulay Ozkan, 2021. "Investigating environmental awareness of citizens of Azerbaijan: a survey on ecological footprint," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10378-10396, July.

    More about this item

    Keywords

    sustainable consumption; environmental education; consumer behaviour; environmental consciousness;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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