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Effects of Crisis Communication Strategies and Media Report on Corporate Image in Catering Industry

Author

Listed:
  • Sri Gunawan

    (Department of Management, Airlangga University, Indonesia, Jalan Air-langga No. 4 Surabaya, 60286 Indonesia)

  • Chich-Jen Shieh

    (Department of International Business at Chang Jung Christian University, Taiwan, No. 1, Changda Rd. Gueiren District, Tainan City 71101, Taiwan)

  • Yu Pei

    (3School of Public Economics, Nanjing Audit University, Zhonghe Building, 86 West Yushan Road, Pukou District, Nanjing, China)

Abstract

The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fi re national tourism market and catering industry. Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.

Suggested Citation

  • Sri Gunawan & Chich-Jen Shieh & Yu Pei, 2015. "Effects of Crisis Communication Strategies and Media Report on Corporate Image in Catering Industry," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 65(supplemen), pages 399-411, December.
    • Handle: RePEc:aka:aoecon:v:65:y:2015:i:supplement2:p:399-411
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    Cited by:

    1. ShaoPeng Che & Pim Kamphuis & Shunan Zhang & Xiangying Zhao & Jang Hyun Kim, 2022. "A Visualization Analysis of Crisis and Risk Communication Research Using CiteSpace," IJERPH, MDPI, vol. 19(5), pages 1-24, March.
    2. Weina Liu & Chaonan Xu & Yajie Peng & Xinlong Xu, 2023. "Evolution of Tourism Risk Communication: A Bibliometric Analysis and Meta-Analysis of the Antecedents of Communicating Risk to Tourists," Sustainability, MDPI, vol. 15(12), pages 1-31, June.
    3. Kalenský Jiří & Antoni Alfonz, 2018. "Tools for Sharing and Transferring Information in the Field of Logistics," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 9(1), pages 40-48, May.

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