IDEAS home Printed from https://ideas.repec.org/a/ajp/edwast/v9y2025i2p2224-2241id5059.html
   My bibliography  Save this article

The role of marketing information in enhancing market share: A study on a sample of service institutions in the city of Baghdad

Author

Listed:
  • Hameed Shukur AbdulAmeer Al-Azzawi
  • Hasanain Hamid Ahmed
  • Mohammed Hussein Ali
  • Riyadh Hassoon Jabbar

Abstract

The research problem is summarized by measuring the availability of marketing information and its role in enhancing the market share of service institutions, with an indication of the most important information that can be adopted to enhance market share in service institutions. The descriptive analytical approach has been adopted in the research, and the questionnaire was distributed to 130 managers in the market share of service establishments. The analysis of the questionnaire results relied on the SPSS program. The statistics have proven significant effects of knowledge in various fields on market share. Market share knowledge accounts for 23.4% variance (R² = 0.234), and it has a regression coefficient of 0.484 with a t-value of 4.972. Customer knowledge accounts for 29.5% of the variance, while environmental knowledge covers 36.5%. Supplier and service knowledge also explained the variance, with service knowledge accounting for 39.8%. Thus, the arguments proposed above articulate the importance of knowledge in explaining market share dynamics and highlight that the concept of knowledge is strategically important for market success.

Suggested Citation

  • Hameed Shukur AbdulAmeer Al-Azzawi & Hasanain Hamid Ahmed & Mohammed Hussein Ali & Riyadh Hassoon Jabbar, 2025. "The role of marketing information in enhancing market share: A study on a sample of service institutions in the city of Baghdad," Edelweiss Applied Science and Technology, Learning Gate, vol. 9(2), pages 2224-2241.
    • Handle: RePEc:ajp:edwast:v:9:y:2025:i:2:p:2224-2241:id:5059
    as

    Download full text from publisher

    File URL: https://learning-gate.com/index.php/2576-8484/article/view/5059/1875
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ajp:edwast:v:9:y:2025:i:2:p:2224-2241:id:5059. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Melissa Fernandes (email available below). General contact details of provider: https://learning-gate.com/index.php/2576-8484/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.