IDEAS home Printed from https://ideas.repec.org/a/ajp/edwast/v9y2025i2p1715-1725id4875.html
   My bibliography  Save this article

Understanding social media activities of firms and CEOs

Author

Listed:
  • Daniel Sejun Hwang

Abstract

This study explores the factors and motivations driving Twitter usage by firms and their CEOs, offering insights into the strategic and personal dynamics of social media adoption. Using hand-collected data from CEO and firm Twitter accounts, the findings reveal that firms adopt Twitter at a significantly higher rate and two years earlier than CEOs. Both firm and CEO Twitter usage are positively associated with size and valuation. However, CEO age and tenure are associated only with CEO Twitter activity, suggesting that CEO Twitter usage is discretionary and influenced by personal factors. Firms in environments with greater information asymmetry are less likely to use Twitter, suggesting a desire to minimize scrutiny or misinterpretation. However, CEO Twitter activity is unaffected by the firm’s information environment, emphasizing its personal nature. These findings highlight the distinct motivations for Twitter adoption by firms and CEOs, underscoring its role in modern corporate communication and leadership practices.

Suggested Citation

  • Daniel Sejun Hwang, 2025. "Understanding social media activities of firms and CEOs," Edelweiss Applied Science and Technology, Learning Gate, vol. 9(2), pages 1715-1725.
    • Handle: RePEc:ajp:edwast:v:9:y:2025:i:2:p:1715-1725:id:4875
    as

    Download full text from publisher

    File URL: https://learning-gate.com/index.php/2576-8484/article/view/4875/1834
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Social media; Twitter; X; CEO.;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ajp:edwast:v:9:y:2025:i:2:p:1715-1725:id:4875. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Melissa Fernandes (email available below). General contact details of provider: https://learning-gate.com/index.php/2576-8484/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.