IDEAS home Printed from https://ideas.repec.org/a/ajn/ijssel/v5y2021ip1-11id114.html
   My bibliography  Save this article

Firms Growth Strategies in Greece – The Case of KriKri S.A

Author

Listed:
  • Ioanna Dimitrakaki

Abstract

The aim of this project was to examine firms’ growth strategies followed by Greek enterprises, focusing in the case of KriKri SA: a firm that produces dairy products located in Serres, a province of North Greece. The analysis was based exclusively in the usage of secondary data. The result indicated that KriKri follows four types of growth strategies, namely: 1) Market penetration, 2) New product development, 3) Diversification, and 4) International Growth. The firm has successfully implemented the aforementioned practices and this is reflected in its overall business performance (Sales, Profits, EBITDA, etc.). In conclusion, the project highlighted the importance of growth for firms and organizations as a key element for increasing their profitability and ensuring their viability. It is also indicative that the firm achieved a substantial growth despite the economic crisis that affected negatively the Greek economy (OECD, 2021) and the appearance of the COVID 19 outbreak.

Suggested Citation

  • Ioanna Dimitrakaki, 2021. "Firms Growth Strategies in Greece – The Case of KriKri S.A," International Journal of Social Sciences and English Literature, Eastern Centre of Science and Education, vol. 5, pages 1-11.
    • Handle: RePEc:ajn:ijssel:v:5:y:2021:i::p:1-11:id:114
    as

    Download full text from publisher

    File URL: https://ecsenet.com/index.php/2576-683X/article/view/114/66
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ajn:ijssel:v:5:y:2021:i::p:1-11:id:114. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tracy William (email available below). General contact details of provider: https://ecsenet.com/index.php/2576-683X/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.