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Research on Optimization Strategies for Cold Chain Logistics of Agricultural Products: A Case Study of H Company

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  • Shi He Dong
  • An-Shin Shia

Abstract

This study aims to propose an optimized model for agricultural product cold chain logistics through a systematic analysis and innovative design. The goal is to enhance the efficiency and responsiveness of the entire supply chain. A questionnaire survey was conducted among employees of H Company to analyze the main challenges faced by agricultural cold chain logistics, including imprecise temperature control, high logistics costs, insufficient informatization, and environmental sustainability issues.

Suggested Citation

  • Shi He Dong & An-Shin Shia, 2025. "Research on Optimization Strategies for Cold Chain Logistics of Agricultural Products: A Case Study of H Company," Asian Business Research Journal, Eastern Centre of Science and Education, vol. 10(3), pages 8-14.
    • Handle: RePEc:ajn:abrjou:v:10:y:2025:i:3:p:8-14:id:298
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