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Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market

Author

Listed:
  • Assist. Mihaela Maracine, Ph. D

    (“Constantin Brâncoveanu” University of Pitesti Faculty of Management Marketing in Economic Affairs Pitesti, Romania)

  • Lecturer Andreea Gangone, Ph. D

    (“Constantin Brâncoveanu” University of Pitesti Faculty of Management Marketing in Economic Affairs Pitesti, Romania)

Abstract

This paper aims to conduct a strategic analysis of the competitive environment on the Romanian insurance market by underlying its own assessment methodology, structured in two stages. The first stage aimed at assessing the overall competitiveness of the Romanian insurance market based on the values of the market concentration ratio and of the Herfindahl-Hirschman index, while the second stage focused on conducting the structural analysis of the Romanian insurance market by identifying and analysing the strategic groups on this market. The research results highlighted that the Romanian insurance market was characterised, in the year 2012, by monopolistic competition, with a weak trend towards oligopoly. We can notice a growing trend towards oligopoly supported by the combined action of the three strategic groups identified.

Suggested Citation

  • Assist. Mihaela Maracine, Ph. D & Lecturer Andreea Gangone, Ph. D, 2014. "Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(22), pages 154-166, APRIL.
    • Handle: RePEc:aio:rteyej:v:1:y:2014:i:22:p:154-166
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    More about this item

    Keywords

    competitiveness; competitive advantage; Herfindahl-Hirschman Index; market concentration ratio; strategic groups analysis; Romanian insurance market.;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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