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Optimization Of The Managerial Decisions With The Help Of The Business Intelligence Applications And Of The Econometric Models

Author

Listed:
  • Assoc. Prof. Luminita Serbanescu Ph.D

    (University of Pitesti Faculty of Economic Sciences, Pitesti, Romania)

  • Lect. Consuela Necsulescu Ph.D.

    (University of Pitesti Faculty of Economic Sciences, Pitesti, Romania)

Abstract

In this article we presented the importance of using a Business Intelligence solution for any company, as well as the implementation of an econometric model in order to obtain a useful correlation for making managerial decisions. The case study was made on a company distributing food products. We developed a number of analysis reports on the sales forecast with the QlikView application, and the analysis of the link between the average price and the quantity of the products sold was made by means of the econometric regression models. The projection of the reports, charts and monitoring tools contributes to the business performance measurement, the analysis of the trends and the measurement of the results.

Suggested Citation

  • Assoc. Prof. Luminita Serbanescu Ph.D & Lect. Consuela Necsulescu Ph.D., 2013. "Optimization Of The Managerial Decisions With The Help Of The Business Intelligence Applications And Of The Econometric Models," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(21), pages 182-189, NOVEMBER.
    • Handle: RePEc:aio:rteyej:v:1:y:2013:i:21:p:182-189
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    More about this item

    Keywords

    business intelligence; managerial decisions; analysis reports; correlation chart; ordinary least squares method;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation

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