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Business Intelligence Tools For Improve Sales And Profitability

Author

Listed:
  • Luminiþa ªerbãnescu

    (University of Piteºti Faculty of Economics, Piteºti, Romania)

Abstract

Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting and data mining. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales (by establishing the performance pointers).

Suggested Citation

  • Luminiþa ªerbãnescu, 2011. "Business Intelligence Tools For Improve Sales And Profitability," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(16), pages 188-195, April.
    • Handle: RePEc:aio:rteyej:v:1:y:2011:i:16:p:188-195
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    File URL: http://feaa.ucv.ro/RTE/016-22.pdf
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    More about this item

    Keywords

    business intelligence; QlickView; management; sales analyses; reports; statistics;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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