IDEAS home Printed from https://ideas.repec.org/a/aio/rteyej/v1y2009i13p144-153.html
   My bibliography  Save this article

Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques

Author

Listed:
  • Assoc. Prof. Ph.D Ciora Liviu Ion

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Assoc. Prof. Ph.D Popa Sorin

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Lect. Ph.D. Buligiu Ion

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Abstract

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.

Suggested Citation

  • Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion, 2009. "Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13), pages 144-153, NOVEMBER.
    • Handle: RePEc:aio:rteyej:v:1:y:2009:i:13:p:144-153
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/RTE/013-18.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    e-marketing; market research; Internet; e-marketing campaigns;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:rteyej:v:1:y:2009:i:13:p:144-153. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ionascu Costel (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.