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The role of market research information in corporate decision making

Author

Listed:
  • Csilla Máthé

    (The Nielsen Company, Budapest, Hungary)

Abstract

This paper aims at understanding the role of market research information in the corporate decision making process concerning marketing decisions (4Ps). Information is an asset and resource that is essential for decision-makers so that they can define the company’s short and long term goals, execute and evaluate them. The whole process can be supported by customized research and retail measurement results.

Suggested Citation

  • Csilla Máthé, 2008. "The role of market research information in corporate decision making," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(11), pages 43-46, November.
    • Handle: RePEc:aio:rteyej:v:1:y:2008:i:11:p:43-46
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    More about this item

    Keywords

    marketing; research; information; decision making; strategy;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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