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Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness

Author

Listed:
  • Catalina Radu

    (Academy of Economic Studies Faculty of Management Bucharest, Romania)

  • Alina Catanet

    (Media University Faculty of Management of Affairs Bucharest, Romania)

Abstract

In order to be competitive marketing has a tremendous role, companies’ interface with consumers is essential, companies have to make use of advertising and intellectual property rights, and these are not at all easy things to be done. Being competitive means not only ensuring for yourself the necessary intellectual property rights, in order to move forward, but also to respect others’ rights, in order not to lose what you previously won. Our paper aims to present the main ways of competiting through these elements and to analyze the present ways of winning in a competitive environment.

Suggested Citation

  • Catalina Radu & Alina Catanet, 2007. "Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 75-82, April.
    • Handle: RePEc:aio:rteyej:v:1:y:2007:i:8:p:75-82
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    More about this item

    Keywords

    competitiveness; intellectual property; advertising; marketing; unfair competition.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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