IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/vxy2012i2p381-392.html
   My bibliography  Save this article

Software Retailers From Brasov And The Online Stores

Author

Listed:
  • Axenia Bianca BOITOR

    (Transilvania University of Brasov)

Abstract

This paper presents the factors that influence the online marketing strategies of software vendors from Brasov County. An analysis of the software retailers’ attitudes from Brasov regarding online marketing and advertising was made. A survey among vendors from Brasov was undertaken and the results of this research show an orientation of lesser extent to online sales and marketing of the retailers’ activity. 20 responses were collected from software companies which trade software products and services in Brasov County. The results are very important for the companies that sell software products and services not only on the local market but also at national level. The paper presents the main reasons why software retailers from Brasov County, which is one of the most developed software markets in the country, have a lesser orientation towards online selling of software products and services. More than 400 companies involved in the software domain operate in Brasov City only. Research questions regarding the effects of the present economic situation, the online marketing strategies used in the software industry, and details about the online activity of each company where part of this research.

Suggested Citation

  • Axenia Bianca BOITOR, 2012. "Software Retailers From Brasov And The Online Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 381-392, November.
    • Handle: RePEc:aio:manmar:v:x:y:2012:i:2:p:381-392
    as

    Download full text from publisher

    File URL: http://www.mnmk.ro/documents/2012-secondpart/17-26-2-12.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    research; strategy; website; software; online sales;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:x:y:2012:i:2:p:381-392. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.