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Csr Benchmarking In The Romanian Business And Academic Sector Of Cluj-Napoca Region

Author

Listed:
  • Alexandra GOGOZAN

    (Babes-Bolyai University Cluj-Napoca)

  • Marinela GHERES

    (Babes-Bolyai University Cluj-Napoca)

Abstract

The challenge of the present article was to create an index or otherwise a database of CSR contributions that can be quantified and which should clarify the position of a company on the ladder of CSR, and also would enhance the comparability of efforts undertaken by socially responsible companies an institutions. 22 CSR aspects were taken into consideration concerning the interests of the banking sector, the commercial and academic sector, from Cluj-Napoca region, Romania. The benchmarking analysis took into consideration CSR aspects such as economical, environmental and social sustainability, the three pillars of sustainable development. The CSR aspects referred to all the stakeholders involved in those three sectors: employees, suppliers, costumers, community, shareholders and competitors.

Suggested Citation

  • Alexandra GOGOZAN & Marinela GHERES, 2012. "Csr Benchmarking In The Romanian Business And Academic Sector Of Cluj-Napoca Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-97, May.
    • Handle: RePEc:aio:manmar:v:x:y:2012:i:1:p:79-97
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    More about this item

    Keywords

    benchmarking; sustainable development; management strategy; corporate social responsibility;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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