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Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry

Author

Listed:
  • Mariana JUGANARU

    (Ovidius University of Constanta, Constanta, Romania)

  • Felicia RUSU

    (KMG International N.V.)

  • Daniela POPESCU

    (University of Craiova, Craiova, Romania)

Abstract

The economic performance of any society/company depends on the decisions made in organizing its entire activity (in all aspects, including marketing), as well as its ability to ensure an outward orientation. From a marketing perspective, understanding the multitude of connections, relationships that each company develops, and being aware of the importance of their impact on its activity, have led to an increased interest in studying the external environment. Anticipating the future evolution of external environment components and potential implications for the company's activity are important concerns for marketing activity management. This article presents a study based on the analysis and interpretation of the economic results achieved by a Romanian company during the Covid-19 pandemic. The aspects identified and conclusions drawn from this study highlight the fact that the change in market conditions has been an important element/factor for the company's performance and image.

Suggested Citation

  • Mariana JUGANARU & Felicia RUSU & Daniela POPESCU, 2024. "Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 29-38, May.
    • Handle: RePEc:aio:manmar:v:xxii:y:2024:i:1:p:29-38
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    File URL: https://mnmk.ro/documents/2024_1/2-16-1-24.pdf
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    More about this item

    Keywords

    economic trend; marketing research; market reply; jewelry products.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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