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Employer Branding In Employees’ Perception

Author

Listed:
  • Iulia Georgiana UDRICA

    (University of Craiova, Craiova, Romania)

Abstract

Human resources are an organisation's most valuable asset. The advantage in a highly dynamic and challenging market economy will be gained by companies that motivate their employees, give them the opportunity to develop and broaden their perspectives in a healthy and professional working environment. Employer branding is a set of strategies used by companies as employers to attract employees and make them related to its organisational culture and values. This article highlights a number of key items that lead to the shaping of an attractive Employer Branding for HR, as well as some examples of values that are well known for effective HR management.

Suggested Citation

  • Iulia Georgiana UDRICA, 2024. "Employer Branding In Employees’ Perception," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 139-143, May.
    • Handle: RePEc:aio:manmar:v:xxii:y:2024:i:1:p:139-143
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    More about this item

    Keywords

    employer Branding; value; experience; benefits; perception.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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