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Considerations Regarding The Integration Of Artificial Intelligence Into The Management Of Organizations

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  • Liliana Ciresica STOICA

    (University of Craiova)

Abstract

The challenge facing society is to identify a way to meet customer needs in an innovative way, and Artificial Intelligence helps us achieve this innovation through creative ways. In this paper, we aim to study, from simple to complex, the overview of artificial intelligence technologies, the opportunities generated by their creation and implementation but also the consequences generated by it in the activity of all companies/corporations/and institutions regardless of work done. The subject is deepened by a case study on the process of transformation of an institution in the banking financial system that will allow us to highlight the origins, content, execution and consequences of the transformation process generated by the adoption of artificial intelligence.

Suggested Citation

  • Liliana Ciresica STOICA, 2020. "Considerations Regarding The Integration Of Artificial Intelligence Into The Management Of Organizations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 205-220, November.
    • Handle: RePEc:aio:manmar:v:xviii:y:2020:i:2:p:205-220
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    More about this item

    Keywords

    artificial intelligence; robotics; organizational culture; predictability; digital economy; information technology; decision-making processes.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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