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Wine Tourism – A New Image Of Iasi County

Author

Listed:
  • Mihaela MANILA

    (Alexandru Ioan Cuza University of Iasi, Romania)

  • Florin Gabriel BARHALESCU

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

Wine tourism is an emerging form of tourism who took birth in crisis due to the development of wine-growing sector in the countries of the New World (New Zealand, Australia, USA). It appeared as a means to revitalize, preservation, use of the wine industry. The great handicap faced is the existence of a very complex offer but less legible on wine product and tourism. In Romania, the Iasi county is one of the national leader in terms of recognition of the most important wine brand in the country – Cotnari. Fame and age of the Cotnari vineyard that gave also the name of the most appreciate wine of the country make of Iasi county a wine tourism destination for the lovers of wine. High quality wine, wine-growing landscape of the county, the reputation gained by national and international competitions, facilitate the development of the wine tourism based on a local scale on a complex and competitive offer with other wine-growing regions of the country.

Suggested Citation

  • Mihaela MANILA & Florin Gabriel BARHALESCU, 2013. "Wine Tourism – A New Image Of Iasi County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 303-310, November.
    • Handle: RePEc:aio:manmar:v:xi:y:2013:i:2:p:303-310
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    More about this item

    Keywords

    wine tourism; wine; vineyard; viticulture; Iasi county;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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