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THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’s PERFORMANCE

Author

Listed:
  • Hassan ABBAR

    (University Hassan I Settat, Morocco)

  • Salma ECHCHARQY

    (University Hassan I Settat, Morocco)

Abstract

Among management activities, the strategic function retains increasingly attention of authors being interested in SME's (small and medium-sized enterprise) performance. Indeed, there are many authors who think that by following a strategy building formal process, SMEs can increase chances of success, while others consider that by trusting their manager’s intuition, SMEs can stimulate creativity and develop important competitive advantages at the same time. Further to these controversies, we aim through this communication to partake in this debate mattering to both researchers and managers by revising the relation between strategic planning and SMEs' economic performance. So as to handle this matter, we verify nearby 100 Moroccan SMEs, the degree of importance they grant to strategic planning. We also examine how SMEs strategic planning may or not be associated with their economic performance as measured by average variation sales over the last three years.

Suggested Citation

  • Hassan ABBAR & Salma ECHCHARQY, 2016. "THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME’s PERFORMANCE," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 225-242, November.
    • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:2:p:225-242
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    References listed on IDEAS

    as
    1. Roland Calori & Philippe Véry & Jean-Luc Arregle, 1997. "Les| PMI face à la planification stratégique," Post-Print hal-01892877, HAL.
    2. Peter F. Drucker, 1959. "Long-Range Planning--Challenge to Management Science," Management Science, INFORMS, vol. 5(3), pages 238-249, April.
    3. Roland Calori & Philippe Véry & Jean-Luc Arrègle, 1997. "Les PMI face à la planification stratégique," Post-Print hal-02312693, HAL.
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    Cited by:

    1. HASHIMOTO Yuki & TAKAHASHI Kohei, 2021. "Are Applying for and Receiving Subsidy Worth for Small Enterprises? Evidence from the Government Support Program in Japan," Discussion papers 21039, Research Institute of Economy, Trade and Industry (RIETI).
    2. Kohei Takahashi & Yuki Hashimoto, 2023. "Small grant subsidy application effects on productivity improvement: evidence from Japanese SMEs," Small Business Economics, Springer, vol. 60(4), pages 1631-1658, April.

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    More about this item

    Keywords

    Strategic planning; economic performance; strategic planning – economic performance model (SP-EPM); Moroccan SMEs;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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