Aligning The Brand Identity And Brand Image After Rebranding
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- da Silveira, Catherine & Lages, Carmen & Simões, Cláudia, 2013. "Reconceptualizing brand identity in a dynamic environment," Journal of Business Research, Elsevier, vol. 66(1), pages 28-36.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Popa Marian Gabriel & Diaconescu Dragos Laurentiu & Popescu Marius Catalin & Pasarin Leonardo Daniel, 2023. "Considerations On Social Entrepreneurship In Sport," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 159-167, February.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Per Åsberg & Henrik Uggla, 2019. "Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 483-496, September.
- Suomi, Kati & Luonila, Mervi & Tähtinen, Jaana, 2020. "Ironic festival brand co-creation," Journal of Business Research, Elsevier, vol. 106(C), pages 211-220.
- Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018. "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(1 (Spring), pages 79-94.
- von Wallpach, Sylvia & Voyer, Benjamin & Kastanakis, Minas & Mühlbacher, Hans, 2017. "Co-creating stakeholder and brand identities: Introduction to the special section," Journal of Business Research, Elsevier, vol. 70(C), pages 395-398.
- Panda Rajshree & Kapoor Deepa, 2016. "Managing loyalty through brand image, judgement and feelings for leveraging power brands," Management & Marketing, Sciendo, vol. 11(4), pages 624-637, December.
- Joern Redler & Holger J. Schmidt, 2022. "I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 498-511, September.
- Mangiò, Federico & Mismetti, Marco & Lissana, Elena & Andreini, Daniela, 2023. "That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis," Journal of Business Research, Elsevier, vol. 161(C).
- Koll, Oliver & von Wallpach, Sylvia, 2014. "Intended brand associations: Do they really drive consumer response?," Journal of Business Research, Elsevier, vol. 67(7), pages 1501-1507.
- Ayşegül Acar & Naci Büyükdağ & Burak Türten & Ersin Diker & Gülsüm Çalışır, 2024. "The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
- Elizabeth Abiola-Oke, 2019. "The Branded Hotel as an Element of Destination Branding," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 12(1), pages 83-96.
- Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
- Kusi, Samuel Yaw & Gabrielsson, Peter & Kontkanen, Minnie, 2021. "Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance," International Business Review, Elsevier, vol. 30(6).
- Iaia, Lea & Leonelli, Simona & Masciarelli, Francesca & Christofi, Michael & Cooper, Sir Cary, 2022. "The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity," Journal of Business Research, Elsevier, vol. 149(C), pages 954-966.
- Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
- Silvia Biraghi & Rossella C. Gambetti, 2015. "Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(1), pages 97-120.
- Nuttasorn Ketprapakorn & Sooksan Kantabutra, 2019. "Sustainable Social Enterprise Model: Relationships and Consequences," Sustainability, MDPI, vol. 11(14), pages 1-39, July.
- Kipnis, Eva & Broderick, Amanda J. & Demangeot, Catherine & Adkins, Natalie Ross & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Johnson, Guillaume & Mandiberg, James M. & Mueller, Rene Dentiste, 2013.
"Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being,"
Journal of Business Research, Elsevier, vol. 66(8), pages 1186-1194.
- Eva Kipnis & Amanda J. Broderick & Catherine Demangeot & Natalie Ross Adkins & Nakeisha S. Ferguson & Geraldine Rosa Henderson & Guillaume Johnson & James M. Mandiberg & Rene Dentiste Mueller & Chris , 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Post-Print hal-01346704, HAL.
- Nobre, Helena & Simões, Cláudia, 2019. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships," Journal of Business Research, Elsevier, vol. 102(C), pages 328-338.
- Elena Casprini & Yioula Melanthiou & Tommaso Pucci & Lorenzo Zanni, 2020. "Managing founder-based brand identity during succession," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 1-14, January.
- Guillaume Dumont & Mart Ots, 2020. "Social dynamics and stakeholder relationships in personal branding," Post-Print hal-02312404, HAL.
More about this item
Keywords
brand identity; brand image; rebranding; brand management;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xiv:y:2016:i:2:p:180-187. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.