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Hidden Relationship Between Social Media And Interpersonal Communication

Author

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  • Erika KULCSÁR

    (Babes-Bolyai University of Cluj Napoca, Romania)

Abstract

If one starts from the assumption that each entity in one way or another have to communicate with consumers, then opportunities offered by the Internet are endless. As such the presence and impact of social media on communication policies of the various entities can be a remarkable one. According to experts in the field, firms thinking in a realistic way try and shall try in the future to benefit from the opportunities offered by this new medium. The aim is to attract a larger number of customers. However invariably the question arises: is the social media indeed the future, and all the existing communication techniques are no longer of any value in a communication?

Suggested Citation

  • Erika KULCSÁR, 2014. "Hidden Relationship Between Social Media And Interpersonal Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 167-172, November.
    • Handle: RePEc:aio:manmar:v:xii:y:2014:i:2:p:167-172
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    More about this item

    Keywords

    social media; interpersonal communication; tourism products and services; opportunities; human resources; attributes;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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