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An Analysis Of The Entrepreneurial Potential In Oltenia Tourist Region

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  • Ionut Cosmin BALOI

    (University of Craiova)

Abstract

Tourism can bring an attractive horizon for Romania: the projects can generate jobs, cooperation between the touristic destinations, the increase of living standards and local people revenues. This paper treats an issue of tourist business administration and seeks to assess the actual potential of tourist resources and determining the differences between the Oltenia's actual touristic exploitation and their growth potential. We develop a model of evaluate the tourist resources, the industry efficiency and also their attractiveness for entrepreneurial initiatives. Their quantification can be statistically correlated leading to a rethinking of models that shape the parameters of regional competitiveness. The synthetic and the graphic tools highlights the most important features of the competitiveness of tourism for the region of Oltenia.

Suggested Citation

  • Ionut Cosmin BALOI, 2014. "An Analysis Of The Entrepreneurial Potential In Oltenia Tourist Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 31-40, May.
    • Handle: RePEc:aio:manmar:v:xii:y:2014:i:1:p:31-40
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    More about this item

    Keywords

    tourism competitiveness; potential diagram; driver industry; tourism potential;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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