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Model Of Health Tourism Development - Spa Tourism Cluster In Romania

Author

Listed:
  • Daniela FUNDEANU

    (University of Craiova)

Abstract

Health tourism occupies an important place in the preferences of tourists and represents one of the major sources of revenue for Romania, a country rich in resources spas. Romania holds spas with tourism potential, but which require investments in infrastructure, to work to the standards required of a modern tourism. The need of valorization of balneology potential of the regions to increase regional competitiveness, global and national, has led to the appearance of PPP forms adapted to the particularities of the tourist industry. We develop a collaborative model in which the balneology destinations can become leaders of European health tourism.

Suggested Citation

  • Daniela FUNDEANU, 2015. "Model Of Health Tourism Development - Spa Tourism Cluster In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 216-227, May.
    • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:1:p:216-227
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    More about this item

    Keywords

    spa tourism; health; public private partnership; balneology tourism; model of cluster development;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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