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Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions

Author

Listed:
  • Alexandra-Maria TÎRCA

    (Babes-Bolyai University of Cluj-Napoca)

  • Gabriela Cecilia STANCIULESCU

    (Academy of Economic Studies Bucharest)

  • Alexandru CHIS
  • Mihai Florin BACILA

    (Babes-Bolyai University of Cluj-Napoca)

Abstract

For thousands of years, people have been travelling to places considered sacred to meet or to worship Divinity. Religion-motivated tourism is extremely important in many parts of the world. The aim of this paper is to investigate the issue of the religious tourism experience for a religion considered to be conservative and traditionalist in relation to other denominations. In order to achieve this end we distinguish the behavioural characteristics and motivations of the religious sites’ visitors through the abbots’ gaze. The research method of this study is a questionnaire based survey among more than one hundred monasteries’ superiors from different regions of Romania, places known as “holy or sacred” destinations for the Romanian religious people.

Suggested Citation

  • Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA, 2010. "Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 5-16, June.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s5-s16
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    File URL: http://www.mnmk.ro/documents/2010special/1TircaStanciulescuFFF.pdf
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    Cited by:

    1. Doina Guriţă & Florin Ioan Scortescu, 2023. "Religious Tourism and Sustainable Development of the Economy in the Context of Globalization in the Northeast Area of Romania," Sustainability, MDPI, vol. 15(16), pages 1-15, August.

    More about this item

    Keywords

    visitor experience; religious tourism; religious site management; Romanian monasteries;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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