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The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest

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Listed:
  • Ruxandra Irina POPESCU
  • Razvan-Andrei CORBOS

    (Academy of Economic Studies Bucharest)

Abstract

After a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the library's offer has widened, the quality of services offered has improved, gradually displaying an interest in developing a closer relationship with its customers. The necessity of being more oriented to the marketing tools and techniques has become more apparent. Therefore, the top managers of the Central University Library have included in their three general development strategies produced so far, specific objectives, such as: an increase of the volume of paid serviced provided, promoting the services and work elaborated by its specialists through leaflets, presentations, albums, folders with press extracts. Beyond these actions with positive effects, the efforts of Central University Library for strengthening its position on the market of the providers of information services are diminished by the various malfunctions that characterize the marketing activity of this institution. Therefore, this work intends to contribute to the improvement of the marketing activity of the library by coming up with some solutions that could remove or at least diminish these weak points.

Suggested Citation

  • Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010. "The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 48-67, June.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s48-s67
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    References listed on IDEAS

    as
    1. Ruxandra Irina POPESCU,, 2009. "Using marketing in Romanian libraries Study case: The Romanian National Library," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 111-120, June.
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      More about this item

      Keywords

      The marketing of libraries; performance; the marketing mix of libraries;
      All these keywords.

      JEL classification:

      • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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