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The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur

Author

Listed:
  • Eugen BURDUS

    (Academy of Economic Science Bucharest)

  • Cristina ALPOPI

    (Academy of Economic Science Bucharest)

Abstract

Both the process of creating a business, but especially during the course thereof, the entrepreneur should consider a future in terms of domestic and international presence. This would require a marketing strategy for attracting and maintaining loyal customers domestic and international, for whose implementation it should be mentioned for specific tactics, identify ways to internationalize the business and choose the most appropriate forms of advertising.

Suggested Citation

  • Eugen BURDUS & Cristina ALPOPI, 2010. "The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 49-56, May.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:1:p:49-56
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    More about this item

    Keywords

    strategy; entrepreneur; marketing; tactics; internationalisation; business;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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