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Information Documents – Primordial Instruments In Tourist Communication

Author

Listed:
  • Maria Carmen IORDACHE
  • Ionela RIZEA
  • Denisa PARPANDEL

    (Constantin Brâncoveanu University of Pitesti)

Abstract

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination between an informative text and a picture suggestive of its different forms (flyers, brochures, catalogs, guides and tourist maps, posters and billboards, advertisements in the press) visualize products of interest. This article highlights the importance of tourism information documents on the selection of destination, the requirements and recommendations for their design and the need arrangement advertisement to increase its impact on potential tourists. Tour operators in cooperation with advertising agency, choosing one means of communication and advertising medium itself, according to market research conducted, the production capacity or area of interest to prepare an advertising campaign, the level of tariffs and the type of benefits offered, the type of tourism product offered and the target market segment targeted.

Suggested Citation

  • Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL, 2010. "Information Documents – Primordial Instruments In Tourist Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 153-160, May.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:1:p:153-160
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    More about this item

    Keywords

    promotion; print advertising; advertisement; photo;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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