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E-Banking: A Case Study Of Askari Commercial Bank Pakistan

Author

Listed:
  • Muhammad Shakil AHMAD

    (COMSATS Institute of Information Technology Attock, Pakistan)

  • Shahid RASHID

    (Hamdard Institute of Management Sciences Karachi, Pakistan)

  • Muhammad Tahir MASOOD

    (COMSATS Institute of Information Technology, Islamabad, Pakistan)

  • Ehtesham UL MUJEEB

    (COMSATS Institute of Information Technology Attock, Pakistan)

Abstract

This paper has covered the operational issues related to e-banking as well as customer’s perception on usage of e-banking a case study of Askari Bank, Pakistan. 40 staff members and four customers are selected as sample for this study. Both qualitative and quantitative methods are used to present the results. Descriptive statistics is applied to describe the demographic variables while for operational problems correlation was used. Finally cross case analysis present customers’ perception about e-banking practices. Analysis shows that customer is not ready to adopt new technology that why their satisfaction level with e-banking is low. Internet speed and government policies are not supportive for e-banking in Pakistan. Due to lack of trust on technology and low computer literacy rate, customer hesitates to adopt new technology. : In order to promote IT culture in Pakistan, government has to reduce the internet rate. to promote the benefits of e-banking on media so that more user get facilitated from e-banking services.

Suggested Citation

  • Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB, 2011. "E-Banking: A Case Study Of Askari Commercial Bank Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 243-254, November.
    • Handle: RePEc:aio:manmar:v:ix:y:2011:i:2:p:243-254
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    More about this item

    Keywords

    E-banking; Internet; ATM; Online transaction; E-readiness; Technology Acceptance Models;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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