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Strategic Management In Nonprofit And Public Organizations

Author

Listed:
  • Ioan Nicolae

    (University of Craiova, Craiova, Romania)

Abstract

Strategic management in public organizations can use coerciveness as a key element of their strategy. Private organizations are more dependent on marketing or selling to potential customers. As publicness increases, marketing declines in importance and maintaining favorable coercive arrangements increases in importance. Strategic managers should be aware of coercive opportunities in their mandates as they fashion strategy and devise implementation plans.

Suggested Citation

  • Ioan Nicolae, 2008. "Strategic Management In Nonprofit And Public Organizations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 185-191, November.
    • Handle: RePEc:aio:manmar:v:6:y:2008:i:1:p:185-191
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    File URL: http://www.mnmk.ro/documents/2008/2008-23.pdf
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    More about this item

    Keywords

    strategic management; planning; nonprofit organizations;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • H11 - Public Economics - - Structure and Scope of Government - - - Structure and Scope of Government

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