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Research On Obtaining And Using Marketing Information In Commerce Companies

Author

Listed:
  • Simona BALASESCU
  • Marius BALASESCU

    (Transilvania University, Brasov, Romania)

Abstract

The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov. The research is about identifying the marketing instruments that are used in the activity of the commerce companies in Brasov and it underlines the peculiarities of marketing in commerce companies. The information obtained contributes to a better understanding of the way marketing activity works in commerce companies in Brasov. The method used to identify the attitudes and opinions of commerce companies’ managers in Brasov, regarding collecting and using marketing information, is the focus group. The paper ends with the conclusions of this research at the level of a single city – Brasov.

Suggested Citation

  • Simona BALASESCU & Marius BALASESCU, 2008. "Research On Obtaining And Using Marketing Information In Commerce Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 161-168, November.
    • Handle: RePEc:aio:manmar:v:6:y:2008:i:1:p:161-168
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    More about this item

    Keywords

    marketing; marketing information; research; focus-group; marketing behaviour;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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