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Evaluating A Customer-Centric Approach

Author

Listed:
  • Luigi-Nicolae Dumitrescu

    (Lucian Blaga University, Sibiu, Romania)

Abstract

Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric

Suggested Citation

  • Luigi-Nicolae Dumitrescu, 2007. "Evaluating A Customer-Centric Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 72-76, November.
    • Handle: RePEc:aio:manmar:v:5:y:2007:i:1:p:72-76
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    More about this item

    Keywords

    customer focus; service differentiation;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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