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L’Impact De La Théorie Néo-Institutionnaliste Sur La Responsabilite Sociale Des Entreprises Roumaines

Author

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  • Adriana BURLEA SCHIOPOIU

    (University of Craiova ,Craiova, Romania)

Abstract

Le but principal de cet article et de mettre en valeur la liaison qui existe entre la théorie néo-institutionnaliste et la perception réelle de la responsabilité sociale de l’entreprise dans les pays en transition, en particulier en Roumanie. L’interconnexion entre la théorie néo-institutionnaliste et la responsabilité sociale de l’entreprise est mise en évidence par l’analyse du processus formel d’organisation. En effet, la rationalisation et la modernisation organisationnelle sont appréciées par le prisme de la relation qui existe entre les formes de la réalisation de la responsabilité sociale de l’entreprise et les pratiques de la responsabilité sociale de l’entreprise. Les changements qui surviennent toutefois aujourd’hui en Roumanie commencent à modifier l’importance de la responsabilité sociale dans les entreprises. Nous pouvons alors nous interroger sur la responsabilité sociale des entreprises qui existent actuellement en Roumanie.

Suggested Citation

  • Adriana BURLEA SCHIOPOIU, 2006. "L’Impact De La Théorie Néo-Institutionnaliste Sur La Responsabilite Sociale Des Entreprises Roumaines," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 63-68, November.
  • Handle: RePEc:aio:manmar:v:4:y:2006:i:1:p:63-68
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    Keywords

    corporate social responsability; Romanian enterprises;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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