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Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului

Author

Listed:
  • Gheorghe MEGHISAN

    (University of Craiova, Craiova, Romania)

Abstract

The furniture is a complex product and it must be approached in two ways: as a concept and as a function. This approach is based on consumer behavior. The concept of furniture must cover the notions of architect-furniture, sign-furniture, system-furniture. The basic functions of furniture in marketing approach are the utility function (material utility) and symbolic function (psychological utilities).

Suggested Citation

  • Gheorghe MEGHISAN, 2005. "Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 3(1), pages 50-55, November.
    • Handle: RePEc:aio:manmar:v:3:y:2005:i:1:p:50-55
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    File URL: http://www.mnmk.ro/documents/2005/2005-7.pdf
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    More about this item

    Keywords

    consumer behaviour; furniture market; furniture symbolistic;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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