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Analiza Strategica A Industriei Mondiale De Autovehicule

Author

Listed:
  • Tiberiu FORIS
  • Gabriel BRATUCU

    (Transilvania University, Brasov, Romania)

Abstract

This paper shows global automotive industry present characteristics and presents one model to analyse this matter. Based on the context influences and on the ideea that this industry action as a network system, the main point is that the individual producer possibilities to react are very few.

Suggested Citation

  • Tiberiu FORIS & Gabriel BRATUCU, 2005. "Analiza Strategica A Industriei Mondiale De Autovehicule," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 3(1), pages 43-49, November.
    • Handle: RePEc:aio:manmar:v:3:y:2005:i:1:p:43-49
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    File URL: http://www.mnmk.ro/documents/2005/2005-6.pdf
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    More about this item

    Keywords

    strategic analysis; automotive industry; ecopolitics;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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