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Contributii La Dezvoltarea Marketingului Educational Pe Exemplul Facultatii De Stiinte Economice A Universitatii Din Oradea

Author

Listed:
  • Elena BOTEZAT
  • Dorin COITA
  • Dinu SASU

    (University of Oradea, Oradea, Romania)

Abstract

In this paper we try to clarify the marketing concepts in an educational environment. We consider the Faculty of Economics from the University of Oradea, but the concepts are general, having general applicability. We would like to stimulate the debate concerning the role of marketing in higher education. We will ask the question: Why marketing in higher education? Which is the target of higher education? What are the students looking for in evaluating the education services?

Suggested Citation

  • Elena BOTEZAT & Dorin COITA & Dinu SASU, 2004. "Contributii La Dezvoltarea Marketingului Educational Pe Exemplul Facultatii De Stiinte Economice A Universitatii Din Oradea," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 2(1), pages 63-70, November.
    • Handle: RePEc:aio:manmar:v:2:y:2004:i:1:p:63-70
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    More about this item

    Keywords

    marketing of higher education; higher education institution's management;

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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