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L’Optimisation De La Performance Economique Peut-Elle Etre Dangereuse Pour L’Entreprise ?

Author

Listed:
  • Olivier BACHELARD
  • Stéphanie CARPENTIER

    (Ecole Superieure de Commerce, Saint Etienne, France
    Universite J. Moulin, Lyon III, France)

Abstract

A l'heure où les entreprises des pays industriels sont contraintes d'innover sans cesse et d'adopter des stratégies de différenciation qui leur permettent de contrebalancer le poids de leur main d'œuvre élevée, l'amélioration de la performance globale devient encore plus l'obsession des dirigeants. Ne leur est-il pas en effet demandé de garantir non seulement la performance économique de leurs entreprises mais aussi leurs performances sociales ?

Suggested Citation

  • Olivier BACHELARD & Stéphanie CARPENTIER, 2004. "L’Optimisation De La Performance Economique Peut-Elle Etre Dangereuse Pour L’Entreprise ?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 2(1), pages 41-52, November.
    • Handle: RePEc:aio:manmar:v:2:y:2004:i:1:p:41-52
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    More about this item

    Keywords

    economic performnace; corporate social responsability;

    JEL classification:

    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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