The analysis of localized competition among organizations and a research in banking sector

The aim of this study is to analyze the structure of competition in local level. In this frame, primarily the recent theoretical and empirical studies about the localization of competition are examined. The local competition strategies of selected eight banks are tried to be analyzed and measured with the dimensions exposed. The dimensions exposed are dialed with as the main factors affecting the local competition including the duration of the banks’ operations in the market, the types and the number of the products that the banks present, the quality and quantity of the customer services, the main characteristics and varieties of the banks’ competitive strategies in the market, the street and the properties of that street on which the banks operate. The competitive structure of the banks’ services are tried to be exposed with all these dimensions. Hence, the main factors orientating the activities of the banks in the market are tried to be highlighted. As the conclusion of the study, it is revealed that the private and public banks have many differences in core competencies. Since the public banks have an understanding of inactive competition, they have no special organizational structuring for competing in local market. However, it is seen that the private banks have a clear understanding of proactive competition and an organizational structuring fitting that situation. The number of participators in the sample is limited. The wideness of the sample should be considered when making evaluations.