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Marketing of the banking services in Romania - an analysis regarding the evolution of the influence factors

Author

Listed:
  • Ioan TRENCA
  • Cristina CURUTIU

    (Babes-Bolyai University Cluj-Napoca)

Abstract

In this paper we will present the main factors that can influence the banking services’ evolution. In the introduction these factors are briefly present and in the second part they will be discussed more detailed. The final part, that represent the conclusion, present some information regarding Romania and what is happening on this market.

Suggested Citation

  • Ioan TRENCA & Cristina CURUTIU, 2008. "Marketing of the banking services in Romania - an analysis regarding the evolution of the influence factors," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 30-36, December.
    • Handle: RePEc:aio:fpvfcf:v:1:y:2008:i:8:p:30-36
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    File URL: http://feaa.ucv.ro/FPV/008-05.pdf
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    More about this item

    Keywords

    banking services; marketing; banks' personnel; external environment;
    All these keywords.

    JEL classification:

    • G20 - Financial Economics - - Financial Institutions and Services - - - General
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation

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