Consumers Of The World Exclaim:"We Want Social Responsibility, Public Policy And Corporate Ethics!"
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References listed on IDEAS
- Gh. Gh. Ionescu, 2006. "Mission and Social Responsibility of Business Organization," Management & Marketing, Economic Publishing House, vol. 1(2), Summer.
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Keywords
marketing ethics; corporate social responsibility; consumer behavior; morality; role of marketing;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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