IDEAS home Printed from https://ideas.repec.org/a/aio/aucsse/v3y2010i8p301-308.html
   My bibliography  Save this article

Revenues Management In The Marketing Of Services

Author

Listed:
  • Lecturer Cătălin Mihail Barbu Ph. D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Lecturer Flaviu Meghişan Ph. D

    (University of Piteşti Faculty of Economics Piteşti, Romania)

Abstract

In the evolution of pricing strategy, yield management gained a significant importance in the latest years. Revenue Management/Yield Management helps businesses selling services at the right time, to the right customer, at the right price. Revenue management can be applied to all service businesses and especially to those in which lower price units have a shorter availability. This system allows companies to personalize the price so that the customer receives exactly what he has paid for. In developing yield management systems, it is important that customer retention be included in the model. Maximizing revenue today has little value if this leads to customers switching to another company. Revenue management is becoming used more and more in the Romanian economy.

Suggested Citation

  • Lecturer Cătălin Mihail Barbu Ph. D & Lecturer Flaviu Meghişan Ph. D, 2010. "Revenues Management In The Marketing Of Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-8, May.
    • Handle: RePEc:aio:aucsse:v:3:y:2010:i:8:p:301-308
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-035.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Claudiu BOCEAN, 2006. "Pledging for New Conceptual Perspectives in Decision-Making Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 107-112, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liviu CRACIUN & Catalin Mihail BARBU, 2011. "Determining Consumers’ Propensity To Buy Romanian Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 255-264, November.

    More about this item

    Keywords

    strategic pricing; revenues management; price personalization;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:3:y:2010:i:8:p:301-308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anca Bandoi (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.