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Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies

Author

Listed:
  • Lect. Laura Dindire Ph. D

    (Constantin Brâncoveanu University of Pitesti Faculty of Legal Sciences, Administrative and Communication Pitesti, Romania)

  • Lect. Cristina Gănescu Ph. D

    (Constantin Brâncoveanu University of Pitesti Faculty of Management Marketing in Economics Affaires Pitesti, Romania)

Abstract

Scientific investigation carried out to prepare this communication is based on the issues as systemic organization of promotional activity, a fundamental approach, with profound implications on the efficiency of promoting Romanian exports. Hypothesis which would be considered is that among economic, unsuccessful efforts made to promote products, services or image of the exporting firms, both domestic and especially in foreign markets have been caused by the ignorance of the interdependence of promotional techniques, of the effects and repercussions passed on the organizations when the importance of changes in a field on the whole is being minimized, and of low emphasis on promoting economic affairs.

Suggested Citation

  • Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D, 2010. "Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
    • Handle: RePEc:aio:aucsse:v:3:y:2010:i:12:p:258-269
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-031.pdf
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    More about this item

    Keywords

    promotional system; strategy to promote economic affairs; conceptual models of promoting; promotional techniques; Scientific Research.;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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