The Rate of Economic Growth and the Socio-Cultural Current

The increase of spendings with the prices of raw materials, energy and fuel has eventually, and almost inevitably, led to an unexpected rise in the demand for currency, a demand coming from the goods and services suppliers. The resulting effect was the surging of an accelerated inflationist wave, which in turn, produced the first warnings of a looming economic breakdown. From this point onwards, different other expenses became directly or indirectly engaged in relation to the volume of incorporated raw materials, to the employement of a highly skilled workforce, or to the necessity of technical equipment and machinery modernization. Starting from Peter M. Chisnall’s work, “Marketing: a behavior analysis” (3rd edition, McGraw-Hill, London, 2000), this study follows the interdependence of the behalf of goods manufacturers and managers, and on the other hand, behavioural attitudes on behalf of buyers and consumers; also exhibited and of importance are the stands taken by both sides in approaching an optimal strategy for their situation. At the same time, there is a clear indication of the impact socio-cultural changes exercises upon the dynamics and typologies of economic structures.