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Profit Orientated Or Cultural Protective? Sc Electrecord Sa- Case Study

Author

Listed:
  • PhD Student Cristina Andreescu

    (A&R Department, Electrecord SA)

  • PhD Student Mihaela-Georgia Simau

    (Technological Transfer Centre, Bucharest Chamber of Commerce and Industry)

Abstract

The economic environment includes all factors that influence the economic capability of the company to compete and perform in its activity field. In this paper we analyzed, on a real company, the economic evolution correlated with the technical up-grade over the time and sales. A company does not function on its own, but in an environment, whether local, national or international. Competitiveness, from a profit viewpoint, is only a small part of what it really means and does not offer the certainty of a good long term evolution. There are other aspects that need to be taken into consideration. For that reason, we have taken a look over the context and the international trend in that particularly activity field. Our purpose has been to conclude whether the company has a general context approach or only a local one, baring that fact that the world trend affects local evolutions.

Suggested Citation

  • PhD Student Cristina Andreescu & PhD Student Mihaela-Georgia Simau, 2010. "Profit Orientated Or Cultural Protective? Sc Electrecord Sa- Case Study," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(38), pages 1-10, May.
    • Handle: RePEc:aio:aucsse:v:2:y:2010:i:10:p:22-31
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    More about this item

    Keywords

    technology; analysis; company; market; competitiveness;
    All these keywords.

    JEL classification:

    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O43 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Institutions and Growth

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