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Efficiency of Management and Marketing Strategies within The Dental Office

Author

Listed:
  • Oprea Valentin BUSU

    (University of Craiova Teaching Staff Training Department, Craiova, Romania)

  • Elena Cristina ANDREI

    (University of Medicine and Pharmacy of Craiova, Craiova, Romania)

Abstract

This article is based on research about the management and marketing strategies within the dental office and how we can better understand its importance. One of the major problems faced by dentists today is the management of the dental office. Certainly, from the outside, individuals perceive the dentist's office as a simple medical unit in which medical staff operate. However, people living in the field face each day multiple problems of both medical and bureaucratic nature. For the dentist/manager, the dental office is perceived as a dual-purpose unit: providing oro-dental care and earning profit.

Suggested Citation

  • Oprea Valentin BUSU & Elena Cristina ANDREI, 2017. "Efficiency of Management and Marketing Strategies within The Dental Office," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(45), pages 204-211, November.
    • Handle: RePEc:aio:aucsse:v:1:y:2017:i:45:p:204-211
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    File URL: http://feaa.ucv.ro/annals/v1_2017/0045v1-018.pdf
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    References listed on IDEAS

    as
    1. Oprea Valentin Bu?u & Bianca Teodorescu, 2016. "Educational Management From Psychosocial Perspective," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(44), pages 294-297.
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      More about this item

      Keywords

      management; dental office; marketing;
      All these keywords.

      JEL classification:

      • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
      • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

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