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The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees

Author

Listed:
  • Prof. Gheorghe Meghisan Ph. D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Georgeta-Madalina Meghisan Ph. D

    (Uniersity of Craiova Faculty of Economic and Business Administration Craiova, Romania)

Abstract

The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office to all Orange Romania branches (a total of 225 branches). The data was analyzed using the informatics SPSS program.

Suggested Citation

  • Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011. "The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 137-140, May.
    • Handle: RePEc:aio:aucsse:v:1:y:2011:i:4:p:137-140
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    File URL: http://feaa.ucv.ro/AUCSSE/0039v2-015.pdf
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    More about this item

    Keywords

    strategy; Orange mobile telecommunications company; malesman marketing; store management;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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