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The Positioning Strategy – The Case Of Elpreco Company

Author

Listed:
  • Prof. Gheorghe Meghisan Ph. D
  • Assist. Georgeta-Madalina Meghisan Ph. D Student

    (University of Pitesti Faculty of Economics Pitesti, Romania)

  • Dan Caprioara
  • Mariana Hopartean

    (Elpreco Company Craiova, Romania
    University of Craiova)

Abstract

To make a concentrated positioning, a company has to decide the number and the time of the differences to promote for the target clients. A company can subscribe to the idea that the positioning can be made on a double advantage, if that company pretends it is good regarding the two attributes. The intention is to find a niche of specialization within the target segment. This paper will analyze the position strategy, taking as example the case of Elpreco Company.

Suggested Citation

  • Prof. Gheorghe Meghisan Ph. D & Assist. Georgeta-Madalina Meghisan Ph. D Student & Dan Caprioara & Mariana Hopartean, 2010. "The Positioning Strategy – The Case Of Elpreco Company," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(38), pages 125-133, May.
    • Handle: RePEc:aio:aucsse:v:1:y:2010:i:8:p:125-133
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v1-0013.pdf
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    More about this item

    Keywords

    positioning strategy; competition; concrete market; consumers; brand;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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