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Generation Z preference on reusable food container on subscription basis

Author

Listed:
  • Raghav Agarwal

    (Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.)

  • Yamini Gera

    (Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.)

  • Ankit Amar

    (Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.)

  • Mary Rani Thomas

    (Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.)

Abstract

Purpose: Environmental degradation is a significant concern. The awareness and understanding of climate change and one’s willingness to change their consumption behavior is a crucial factor that needs to be considered in ensuring a smooth transition to a world which is eco-friendly. With food and beverage industry being most prominent contributors of non-reusable plastic, therefore, this paper aims at understanding the profile of Generation Z preference on the context of using reusable food containers. The paper is based on the acceptance of a self-formulated model of subscription-based service of reusable containers. Methodology: Extensive literature has been reviewed. A sample of 200 respondents belonging to Generation Z has been selected and data have been collected using a 20 questioned questionnaire. The reliability of the data collected was estimated using KMO and Bartlett’s test. The data were analyzed using SPSS version 21 by conducting factor analysis. Findings: The result and findings showed several factors which were identified as six main headings that would encourage Generation Z to be a part of the initiative. Implications: It was concluded that Generation Z is comfortable and adaptable with the changes in lifestyle for environmental conversation. Originality: The research is based on a self-formulated model. All the references are duly cited and all the information is collected by the researchers on their own. JEL Classification: M31, Q20, C38

Suggested Citation

  • Raghav Agarwal & Yamini Gera & Ankit Amar & Mary Rani Thomas, 2020. "Generation Z preference on reusable food container on subscription basis," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 11(2), pages 53-62, May.
    • Handle: RePEc:aii:ijcmss:v:11:y:2020:i:2:p:53-62
    DOI: 10.18843/ijcms/v11i2/05
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    References listed on IDEAS

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    1. Pankaj Muthe, 2011. "Changing Behavioral trends of the Indian Consumer," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(3), pages 84-89, March.
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      Keywords

      Generation; online food delivery; plastic containers; reusable containers; subscription model; sustainability.;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
      • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

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