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Testing a Model of Business Leader's Inclination toward a Promising Prospective Endeavor –A Study

Author

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  • G. P. Mishra

    (Professor, Department of Management, Birla Institute of Technology Mesra Ranchi Extension Centre, Jaipur, Rajasthan, India.)

  • Kusum Lata Mishra

    (Associate Lecturer, Department of Management, Birla Institute of Technology Mesra Ranchi Extension Centre, Jaipur, Rajasthan, India.)

Abstract

In today’s world, people explore new option of recreating themselves apart from getting relieve from the stressful environment, therefore this paper attempts to analyze inclination toward a promising prospective endeavor and tries to understand the customers preferences toward the new concept of recreation through this business venture. This paper explores the entrepreneurial opportunities of starting a new venture by business leaders on pure and fragrant oxygen for the potential customers. The findings of research is based on 200 samples comprising of local population and tourists in the age group of 20-40 years. The result based on pilot study and feasibility analysis provide insight about the feasibility of starting a venture in Oxygen Bar suggesting its futuristic venture in the Middle East region.

Suggested Citation

  • G. P. Mishra & Kusum Lata Mishra, 2020. "Testing a Model of Business Leader's Inclination toward a Promising Prospective Endeavor –A Study," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 11(1), pages 20-31, January.
    • Handle: RePEc:aii:ijcmss:v:11:y:2020:i:1:p:20-31
    DOI: 10.18843/ijcms/v11i1/03
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